Convivium Social — 2026 Concept
01Name
The name comes from the Latin convivium: a feast where friends live it up together. It names the cure for loneliness, and it sounds classic, upscale and investable. Two finalists:
Convivium Social
- Meaning
- Convivium, the Latin word itself: a feast where friends live it up together
- Domain
- conviviumsocial.com: open (Oct 28, 2026)
- Feel
- Classier: the real word, with the weight of a Roman banquet
- Ownability
- Shared: convivium.com (since 1998), conviviumclub.com (2024) and joinconvivium.com (2026) are already taken, and restaurants and wine clubs use the word
Convivia
- Meaning
- A coined form of convivium; same meaning, softer and more modern
- Domain
- conviviaclub.com: open (Oct 28, 2026)
- Feel
- Sleeker: reads like a funded startup
- Ownability
- Stronger: a coined word that's easier to trademark and own in search
Also open: conviviumphx.com, worth buying alongside either finalist for Phoenix local search.
Next steps
Tagline options
- A feast where friends live it up.
- Leave your baggage at the door.
- Love yourself. The rest follows.
02Our mission
The right friends, connections and, sometimes, romance find you. Fun, laughter and happiness are our primary elixir.
03Why now
- Being "social" has moved into apps, feeds and filtered photos, and the human touch has been lost with it.
- Remote work, dating apps and now AI companions keep people on screens instead of in rooms. Many people have forgotten how to walk up and say hello.
- The result is a lot of lonely, unhappy people living in a version of life that doesn't fulfil them.
- People are craving the opposite: real parties, real conversation, real laughter.
What never changes
- Everyone wants connection, understanding, acceptance and, ultimately, love.
- Few people are comfortable in their own skin, so they hide behind a facade or ego to avoid rejection.
- People connect when they're honest, themselves and comfortable.
04Who it's for
We launch in Phoenix Metro for ladies and gentlemen aged 21 and over, at partner bars. Entry is free for now, and everyone buys their own drinks, Dutch style. Over time we'll open the doors to more groups of people, always with the same principles.
Launch
Men and women, 21+, Phoenix Metro. Free events; balanced guest lists.
Next
18–20 formats (no alcohol). Daytime and activity-based events.
Later
Special-interest groups: gamers, fandoms, hikers, runners, creatives.
Beyond
Professional networking, faith groups, civic organizations.
05What we do
We throw great parties where meeting people is the whole point, and we teach the self-confidence that makes it easy. Every event has a personal concierge, so no guest is left standing alone.
Parties and outings
- Signature socials: cocktail parties and dress-up nights with hosted introductions
- Pool parties, bar crawls and rooftop nights
- Outdoor days: hikes, golf, pickleball and lake days (Phoenix Metro has the weather for it)
- Big outings: concerts, festivals, carnivals and sporting events with a club meeting spot
- Game and theme nights: casino nights, trivia, decade parties
Love-yourself programs
- Confidence workshops: how to walk into a room, start a conversation and enjoy it
- Coaching sessions: small-group and one-on-one help for people rebuilding their social life
- Life-skills training: manners, conversation, presence; the old-school social graces
06Our principles
Culture is everything. We hold hardline principles, every guest agrees to them, and anyone who can't keep them is politely excused. A lady and a gentleman don't need a rulebook, just a reminder.
The Ladies & Gentlemen's code
- Leave your baggage at the door. The bad day, the breakup, the work stress and the ego all stay outside. Walk in light and bring your best self and your sense of humor.
- Love yourself. You're good company. Walk in like you know it.
- Be yourself. No facades, no ego. The real you is the one people will like.
- Respect, always. Treat every guest the way you'd want your mother, sister or brother treated.
- Kindness first. No put-downs, no eye-rolls, no gossip. Everyone here is a little nervous too.
- Celebrate differences. Different is good. Be curious about people who aren't like you.
- Not everyone is meant for everyone. Not clicking with someone isn't a failure, and not fitting into their bubble isn't a crime.
- But everyone has someone. There is someone who will like you exactly as you are.
- Laugh a lot. Fun and happiness are the point.
07How our rules solve today's problems
Every rule and every part of the night is there to fix something people are struggling with now. The party is the medicine; fun is how it goes down.
| What people suffer from | What causes it | How we solve it | The rule or behavior |
|---|---|---|---|
| Loneliness | Life lived through apps, remote work, no place to meet new people | A regular party where everyone is new and nobody stands alone | Concierge brings in anyone on their own; small groups inside big parties |
| Lack of social skills | Years of texting instead of talking; nobody practises | Hours of real conversation, with a concierge making introductions | Phone Depot: 3 phone-free hours; workshops on conversation and manners |
| Low confidence | Comparing yourself to filtered photos and highlight reels | A room where you're accepted as you are and practise being yourself | Love yourself and Be yourself; confidence coaching |
| Fear of rejection | Ghosting, swiping and cold shoulders make every hello feel risky | Moving between groups is part of the party, never a rejection | The gracious goodbye; Not everyone is meant for everyone |
| Facades and ego | Online personas built to avoid being hurt | Nobody here is performing, so you don't have to either | Leave your baggage at the door; no photos until Memory Time |
| Judgment and cliques | People stick to their own small group, and outsiders feel judged | Mixing across groups is the whole format | Kindness first; Celebrate differences; balanced guest lists |
| Feeling unwanted | Believing nobody would like the real you | Meeting enough people to find the ones who do | Everyone has someone |
| Stress and unhappiness | Constant screens, news and pressure | Laughter, games and a night off from your phone | Laugh a lot: fun is our primary elixir |
The goal is that guests leave each event a little more confident than they arrived, and come back for the next one.
08How a night works
A personal concierge, drawn from the venue's own servers and trained by us, runs the flow of every party, so mixing feels natural instead of scheduled. There's no bell and no timer; the concierge reads the room and keeps people moving.
The concierge's job
- Welcome. Greet every guest at the door, learn a little about them, and make their first introduction.
- Break the ice. Bring small groups together and get the conversation going.
- Keep it moving. When a group has had its time, the concierge gently invites everyone to meet someone new.
- Look after the room. Spot anyone standing alone and bring them in. Quietly step in if someone isn't keeping to the code.
The gracious goodbye
When a group is asked to move on, everyone is polite and grateful for the time they had with that set of people. A handshake, a thank-you, a smile, and on to the next group. Moving on is part of the party, never a rejection. If two people want to keep talking, they can find each other later.
Setting the room
- Balanced guest lists. An even blend of ladies and gentlemen at every event, with the live headcount and split shown on the website so guests can see the room is balanced.
- Small groups inside big parties. People meet in circles of a few, not crowds of hundreds.
- Everyone brings something. Games and activities let different people shine, and it's fun to be bad at things too.
- Neutral ground. Venues where nobody is a regular and everybody is new.
Phones: the Phone Depot
The first three hours of every event are phone-free. Guests check their phones in at the Phone Depot on arrival and get them back for Memory Time.
- Check in. At the door, your phone goes into the Phone Depot and you get a claim ticket.
- Three phone-free hours. No screens, no scrolling, just the people in the room.
- Memory Time. After three hours, phones come back out to take pictures and swap numbers with the people you've met.
If you need your phone before then, no hard feelings: you're welcome to collect it, head out, and join us at the next event.
09Later: the app
The app comes after the events prove out. Its rule: you meet in person first, and only then can you see someone's profile.
- Profiles unlock on meeting. Two guests tap phones or scan a QR code at an event to connect.
- Rotating photos. Recent, unfiltered pictures, ideally from club events, so what you see is who you met.
- Event-first home screen. Upcoming parties, not a feed of people.
- Club standing. Guests who've been excused for breaking the code lose access across all events.
10Decisions and open questions
| Topic | Decision |
|---|---|
| Launch market | Phoenix Metro |
| Venues | Bars, for now; aiming for a revenue share with each venue |
| Price | Free entry |
| Drinks | Everyone pays for their own, Dutch style |
| Age | 21+ for now; 18–20 and other groups later |
| Audience | Men and women first |
| Format | Party-based with a personal concierge; not a dating group |
| Phones | Checked at the Phone Depot for the first 3 hours, then Memory Time |
| Concierges | The venue's current servers |
| Sign-up | Every guest must sign up on the website before attending; word of mouth drives people there |
| Dress code | Set event by event: business casual, semi-formal or formal; never provocative |
| App | After the events prove out |
| Entry | After signing up, each guest gets a text with a link to their QR code, scanned at the door |
| Guest updates | Event news and reminders by text message |
| Guest-list balance | Each event page on the website shows the total headcount and the men/women split; sign-ups are managed to keep a balanced blend. A social club, not a hookup club |